A brand as
bold as you
A brand
as bold
as you
OUR COLLECTION
DIAMANT & ELEKTRA
The Diamant & Elektra Collection isn’t just apparel; it’s a statement. We craft performance-driven pieces in premium, breathable, and technical fabrics that empower you to shine bright in the saddle. Our bold designs push the boundaries of the norm, reflecting your unique individuality and turning heads wherever you go.
UNCOMPROMISING QUALITY, UNIQUE STYLE
HAB is an ode to an extraordinary horse, Elektra, who embodies the essence of our brand: boldness, grace, and unwavering determination. We capture her unique spirit that radiates confidence and helps ignite your passion for the ride. Experience uncompromising quality, innovative design, and a touch of European flair that empowers you to shine and ride with a fearless heart.
Join the HAB stable and embrace your equestrian journey with the inspiration of this magnificent horse.
“Shine bright. Be Bold. Ride with passion, ride with HAB.”
Best Selling Products
About Us
It all started with a dream, a burning desire to break free from the ordinary and create something extraordinary. Inspired by a spirited warmblood with a fire in her soul, we took a leap of faith, armed with big ideas and unwavering passion.
What People Say About Us
“I absolutely love my new HAB gear!
🖤 They’re so flattering, and the quality is amazing.
🖤 Better than some overseas brands I’ve been buying for years.
🖤 Customer support and service is top-notch!”
– Penny Knight
“I absolutely love my HAB breeches—they are comfortable and very flattering. After the beach ride last week, I went out for breakfast, and the denim-look breeches were perfect for the occasion, smart and stylish. The service from HAB has been exceptional. I love supporting local, and the quality is as good or better than overseas! Well done, team HAB!”
– Dawn Newman
“In love with my purchase! The weight of the T-Shirt is divine and the most luxurious tights ever, thank you so much!”
– Karla Nel
“Receiving my HAB package was so much fun — complete with sophisticated packaging and a personal thank-you note! I was impressed by the superior quality of the Elektra caps and t-shirts, along with the elegant, sporty embroidery. Proud to wear HAB, I can tell the items were handcrafted with a keen eye for quality and detail!”
– Lisa, Western Cape
“I wanted to say the biggest thank you for your amazing service. We LOVE our stable mats. Everything was delivered as promised and on time. A lot of service providers could take lessons from you. Thank you so much for your outstanding service and product.”
– Barbs, Zimbabwe
“I am so happy to have found HAB Equestrian mats, they are the perfect solution for my feisty mares, protecting their legs and walls from injury by kicking. They are so easy to install and cut to the size you want which was such an additional bonus.”
– Uta, Noordhoek WC
“Very Happy thank you, my arthritic old pony has a spring in his step!”🙏🏻
– Kathey, Helderberg
“What a delightful, stylish, functional range! The fabric is light, stretchy, comfortable as well as flattering, and the designs and colours are absolutely beautiful. I was thoroughly impressed and will definitely be supporting this brand.”
– Nina, Ceres
“One of the standout features of HAB equestrian clothing is its tailored fit and ergonomic design. The clothing contours to the body, providing a snug yet comfortable feel. The modern colour palettes, subtle branding elements makes it my new go-to choice as a rider who seeks top notch performance whilst looking polished in and out of the saddle.”
– Sunia, De Doorns