Born from a
spirited warmblood
HAB rides with you
OUR STORY
We are more than just a brand, we’re passionate equestrians, fuelled by a shared love for the sport and a burning desire to empower riders to push boundaries and inspire others.
We understand the dedication, the triumphs, the setbacks, and the sheer grit it takes to navigate the incredible world of horses, because we live and breathe it alongside you.
But unlike others, we don’t just ride alongside you in spirit; we aim to become an extension of your story, reflecting your individuality and empowering you to express it boldly.
HAB isn’t just about creating high-performance apparel; it’s about channelling the spirit of Elektra, her brilliance, grace, and fearless power, to empower you to express your own confidence.
This journey began with a humble stable mat, a testament to our resourcefulness and unwavering commitment to quality. We are fuelled by the dream of becoming a trusted brand for riders across Southern Africa and beyond.
While our premium technical fabrics are sourced and manufactured internationally, we also proudly support local manufacturing for some of our products.
This blend allows us to offer exceptional quality and performance, while fostering meaningful partnerships with businesses in our community and offering a touch of European sophistication that sets us apart.
ABOUT OUR FOUNDER
The HAB dream was started a few years ago purely out of not being able to find anything that was quite to our liking, and at the same time different and unique. In the words of our founder:
“I spent hours in the saddle thinking up designs, making mental notes about what I liked and disliked about equestrian clothing. Finally in 2023 after a year of sampling, almost giving up, pushing on, tears and more tears I finally had a collection that I can say, ‘I would wear each and every item without changing a thing!’”
Join us on this journey, a community united by our love for horses. Together, we ride towards a bolder, brighter future, where HAB becomes an extension of your spirit, empowering you to express your unique story with every stride.
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our collection
